Every business owner knows they should be thinking more strategically about Social Media. But more often than not, they don’t.
They were excited to jump right in, signing up, claiming their business names on the different channels.
But then what happens? I’m on Social Media now. Great.
What happens now? How can I get followers? What should I post? What results should I expect? What do I measure? Where are my sales?? Argh… this is a massive time suck – better be worth it. Oops, forgot to post anything. I’ll quickly post a pic of my cat.
Engagement = Zero Sales = Zero Business owner = Confused.
I hear it all the time. So much so, I decided to come up with my own little framework YIKES, that’s an acronym for the steps we all need to go through to understand what we want Social Media to do for us and how the content we create can support those goals.
If you want to find out more about YIKES, remember to sign up to my email. I’ll be launching an online course soon.
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