Marketing Goodness Tips for Facebook ads
With more than 2 billion active monthly users and over 1 billion active daily users, Facebook is a marketer’s dream. Your business has an affordable way to get in front of more customers than ever before.
What once was a free channel to get in front of your customers is now skewed towards paid advertising.
Less than 0.5% of your Facebook followers see any of your posts or updates. This means you need to use a marketing tool like Facebook ads to reach out to that other 99.5%.
Get started with Facebook Ads Manager
- Before you start you’ll need to use the Facebook Ads Manager (app also available).
You can create, test, tweak and manage your FB ads through this link:
Test Test Test. I can’t stress this enough.
- It’s cheap to get started. Run a Facebook ad campaign for as little as $5 or $10.
- Running multiple campaigns at once means you can target different business goals and results.
During any campaign, you should use 3 or 4 different ads and message to see which one works best.
What’s your Facebook ad goal?
- Know what you’re trying to do. Clearly define the business goal of any ad campaign you run on Facebook. If you don’t know where you are going, how do you know when you get there?
- The type of Facebook ad you run will depend on the result you are trying to achieve.The Facebook filtering in targeting tools makes it easier to reach out to only those prospects that you know will be interested in what you have to say. Drill down as far as you can go. It’s more important to reach the right people than go for big numbers.
Successful Facebook ads look like:
- Images on Facebook ads should optimally be 1,200 by 628 pixels.
- Clean, white background images get more engagement.
- Facebook ads that include video perform best when those videos are in an aspect ratio of 16:9.
- If you are using videos in your Facebook ads, they should never be larger than 2.3 gigabytes in size.
- Advertising headlines of 25 characters and under are proven to perform better than longer headlines. The same is true for advertising text of 90 characters or less.
- Only one single call to action.
- If you add a sense of urgency to your ads it will lead to better results.
Top 3 Free tools for Facebook Ads
Believe it or not, Facebook actually wants you to succeed and there are some great, free marketing tools to help you be as successful as possible with their ad platform. Top 3 are:
- Advertising Copy Cheat Sheet: https://facebook.com/business/news/ad-copy-cheat-sheet
- Official Facebook Advertising Guide: https://www.facebook.com/business/ads-guide/
- Official Facebook Marketing Guide: https://www.facebook.com/business/overview
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