YIKES – I’m on Social Media. Now what?

2019-04-05T10:56:41+00:00April 5th, 2019|Marketing Strategy, Social Media|

Every business owner knows they should be thinking more strategically about Social Media.  But more often than not, they don't. They were excited to jump right in, signing up, claiming their business names on the different channels. But then what happens?  I'm on Social Media now.  Great. Now what? What happens now? How can [...]

Lessons in life and business

2018-12-19T16:29:07+00:00December 19th, 2018|Business Life|

Although I’ve been side-hustling Marketing Goodness for 3 years, it was just over a year ago I bravely cut ties with secure part-time corporate employment to give this business a red-hot go.  There have been ups, there have been downs, and there have been lots of new experiences. Here’s my thoughts on what I’ve learned this [...]

16 Reasons to Hire a Copywriter

2018-08-29T11:31:52+00:00July 31st, 2018|Content Marketing|

My thoughts on why you’d hire a copywriter… Gosh, there are many reasons why you’d want to hire a copywriter but I’m sure you know them already.  It’s why you’re considering getting copywriting for your business in the first place I’m sure.  Good copy can elevate even the most boring [...]

What’s copywriting anyway?

2018-07-31T17:19:52+00:00July 31st, 2018|Content Marketing|

What does a copywriter do?   They write stuff. Technical hey. I've really outdone myself on that explanation. A don'tcopywriter is a writer, who doesn't copy. They write original, cool, thought provoking stuff. Seriously though, they do write stuff.  On stuff. For stuff. Everywhere and anywhere you can put words on stuff. Do this for me, [...]

Marketing Strategy Explained

2018-07-25T09:33:31+00:00July 18th, 2018|Marketing Strategy|

When you hear the words Marketing Strategy what crosses your mind? Pfft. Marketing Strategy explained. Whatever! ARGH, kill me now – such a wanky corporate word. I'd rather stab myself in the eye. Ain’t nobody got time for that! What a load of bollocks?? A marketing strategy is only for established businesses with [...]

The Marketing Budget

2018-05-17T06:50:07+00:00May 16th, 2018|Marketing Strategy|

Do you love your marketing budget? I find people fall into two extremes when it comes to money (and marketing budgets).  A small percentage of people are all over it, accounting for every cent and track it religiously. But the majority of people would rather stab themselves in the eye than work out what’s happening [...]

Too shy for videos? Think again.

2018-04-20T10:52:19+00:00April 15th, 2018|Content Marketing|

Video marketing is here to stay. Videos are a great way to share your brand story, show the value you bring, and can be a way to engage with customers and prospects. If you haven’t already, it’s time to make video a part of your content strategy.   And, even though we know we should be [...]