My thoughts on why you’d hire a copywriter…
Gosh, there are many reasons why you’d want to hire a copywriter but I’m sure you know them already. It’s why you’re considering getting copywriting for your business in the first place I’m sure. Good copy can elevate even the most boring and tedious of subjects into something delightful and enjoyable.
Here they are, the top 16 reasons to hire a copywriter
- You want to sound totally profesh
A copywriter can weave magic with your words. Structuring your thoughts, organising your messaging, connecting with your audience.
2.You’re sick of spending forever writing and rewriting the same paragraph
The blinking cursor gets us all (even copywriters), but they know the tricks to get back in flow.
3.You want to get a consistent voice and message across all of your business
Every business has their own personality and style and you want this to come across in your writing. Copywriters can help you find your particular tone of voice and apply it consistently to every communication.
4.You don’t have time
Writing takes time. There’s research. There’s planning. There’s outlining. There are drafts. There are edits. There are edits. There are more edits. There’s proofing. Then it’s ready. Do you have time for that?
5.You want to spend more time doing the things you love
It’s totally ok to focus on what you love doing for your business. If writing is painful for you, outsource to a copywriter who loves words!
6.You know your skills, and copywriting ain’t one of them!
Outsource to an expert and you’ll see the difference straight away.
7.You want to get more sales and need a more persuasive copy style
Copywriters have a way with words that can get inside your customer’s heads, knowing the right thing to say that piques their interest and makes them want to connect with your brand.
8.You want more time back in your day
Don’t we all! And the best thing. Good copywriters only need a clear brief and they are away. And the awesome copywriters will also help you with ideas and angles to really make an impact.
9.You are launching a new product or service and don’t know how to position it
Often business owners get so excited that they are about to launch their thing that they forget it’s not about the thing. It’s about the customer and the problems you solve. A copywriter will keep you honest, with a focus on the benefits you bring to customers.
10.Your website could do with a revamp
Your website isn’t a static brochure. It’s a live, living, breathing digital asset. And the best thing – you are in control of it. If you ignore it, before long it will look dated and may be turning your customers off. A copywriter can fix that, and help the Google fall in love with you.
11.Your about page hasn’t been touched since 1980, and you don’t even know who that person is anymore.
The most popular page on your website is usually your About Page, so it’s an important one to keep current, fresh and interesting.
12.Sometimes you can be too close to your copy. And maybe focusing on the wrong things.
A copywriter will keep you focussed on core messages, customer needs and meeting your business goals.
13.A copywriter can mix up the type of content you create
There are many types of content. And a copywriter likes to mix it up. Blogs, e-books, presentations, brochures, product descriptions, Infographics etc.
14.You want to not be beige. You want to be seen.
A copywriter will lift your copy from a beige, same same ness, to a colourful, rainbow kailedescope of witty, engaging words.
15.That blog post isn’t going to write itself.
Be honest, how long has that blog post been on your to-do-list.
16.They are pretty awesome. Even if I do say so myself.
Clients love good copy. You’ll see comments like – wow, Beck just gets me. Ooh. That’s exactly what I was trying to say. But I couldn’t.
And, an extra one just for you. How will hiring a copywriting change your business?
What do you think? Would you add any to the list of reasons?
Still curious? Find out what a copywriter does all day.
Want to work with a copywriter?
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